Corporate Diplomacy and Cross-Cultural Communication for Multinational Corporations

Corporate diplomacy can be defined as the strategic handling of MNCs’ external relationships to achieve long-term goals. MNCs face multifold issues in the fast-changing, complex global business environment, such as competition with various cultures, complications in different rules and regulations, and other stakeholder expectations (Marschlich, 2022). MNCs can gain respect and credibility in overseas markets […]

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