Introduction Businesses’ internationalization strategies are essential to their success and market domination in the fiercely competitive global technology sector (Yaprak, Yosun and Cetindamar, 2018; Panibratov and Klishevich, 2020). With an emphasis on their exports, outsourcing, and foreign direct investment (FDI) operations, this article discusses and contrasts the internationalization strategies of two well-known technology companies, Apple […]
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