Research Question: To What Extent Have Different Factors Played a Role in Tesla’s Decision To Move Away From Its Self-Proclaimed Zero-Dollar Traditional Advertising Strategy in China?

Introduction Tesla is an American multinational company that designs and distributes diverse electric vehicles. The company’s product line consists of sedans, SUVs, and pickup trucks. Tesla also manufactures clean energy products like solar roof tiles, electric batteries, and solar panels to ensure sustainability (Khan 213). For years, Tesla has boasted its zero-dollar marketing strategy in […]

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