Solved Nielsen Case Study Assessment Task Questions

Nielsen Case Study Assessment Questions and Answers

Assessment Details:-

• Words: 15 slides

Global Sales Case Study Candidate Brief

Introduction

In the following pages you will find information that you will need to use to prepare for your case study assessment. You will be emailed with a thirty-minute calendar appointment for this assessment, and you should use the time before this appointment to read the attached information and prepare.

Please note that the materials enclosed are fictitious, but you should treat them as real for the purpose of this exercise.

Setting the Scene

Please imagine that you are in your first month working as a sales associate at Contrics. Contrics is an upcoming global consumer intelligence company in its tenth year of trading, and you have joined the growing sales team in Chicago, USA. Contrics specializes in data analytics across 60 countries around the world and has a particular developing niche in exploring the similarities and differences in consumer behaviour across specific groups, such as Gen Z, different genders, ages, and ethnicities.

As a sales associate you are responsible for building relationships with potential and existing clients, understanding their needs and issues, and selling in appropriate Contrics solutions at a viable price which maximizes revenue.

One of your first client meetings is approaching with a client called Phate.

This pack provides information about Contrics (the organisation you work for), as well as the client, Phate, who you are due to meet with.

Your Task

In this assessment you will have twenty minutes to present to your client followed by a ten-minute question and answer session. In this meeting, Phate will be specifically looking to understand the following:

• What you understand their issues to be.
• What solutions you can offer to support them.
• The cost investment associated with these solutions.
• The benefits these solutions will provide.

A PowerPoint slide template has been sent to you to help you prepare your presentation and you should aim to cover all of the points above during your twenty-minute presentation.

Your manager, Sam, has asked that you look to gain an in-principal agreement to a solution and associated costs with Phate during your meeting, recognising that a written cost proposal will need to follow. Sam has had a previous meeting with this client, and the information he has gained is included in this information pack.

Background Information about Contrics

Contrics was established in 2013 as a result of a merger between two small consumer intelligence organisations, one in the UK and one in the USA. It is currently coming to the end of its tenth year of operation and has expanded rapidly over the last few years, now having data coverage across 60 countries globally and offices in eight countries: the UK, USA, Canada, Brazil, China, Germany, Spain, and Italy.

In its ten-year existence it has focused strongly on gaining trusted relationships with clients by supporting them in business-critical decision-making processes. Using reliable data, insights, and consultancy they have enabled access to real-time, actionable recommendations that can drive marketing, sales, and organizational effectiveness for their clients.

Their key product offerings focus on the following two broad areas:

Sales and Market Growth; Know what is selling when, where and at what price. In today’s climate it is necessary more than ever to have a deep understanding of customer’s needs in order to meet

their demands. Second to this is access to real-time market insights to allow recognition of sales opportunities, development of sound strategies and promotional offers.

How Can Contrics Help?

• Provide up-to-date intelligence about market dynamics and shopper behaviour in an ever- changing world.
• Use our competitor-analysis service to gain an in-depth understanding of your competitors, to then inform tactical and strategic decisions to enable you to stay ahead.
• Plan pricing and promotion activities with complete precision, based on data that shows exactly how both you and your competitors’ promotions impact on sales volume and revenue.

Consumer and Shopping Intelligence; consumer behaviour has altered significantly in recent years due to, amongst other factors, the impact of Covid19 and rising inflation. Customer experience has emerged as a key brand differentiator and brand preference and loyalty has shifted. Many consumers buy based on emotion and attachment and brands must align to gain shopper loyalty.

How Can Contrics Help?

• Provide access to current market, consumer, and brand information to ensure you can target products at the right customer, in the right way and at the right time.
• Provide a huge variety of data in different formats to give you knowledge, including self- serve dashboards and reports and consultancy and workshops.
• Help you identify emerging trends in your area so you can adjust strategies and messaging accordingly.
• Understand, improve, and optimize your customer journey to increase both demand and brand loyalty.

Contrics Data Solutions

ContricsDS, our data platform has four strands and enables data-based decision making and insights, at speed, at any time. Using one platform allows us to combine market, consumer, and brand intelligence, supported with artificial intelligence powered recommendations. Our platform allows this single point of data to be at your fingertips, ensuring you can act quickly and keep pace with the ever-changing landscape.

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