The Target Market

Invent and design your own Service Company.

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· Define the following points of its Strategy:

o Identify the Target Market

o How do customers perceive the service concept?

o How should you decide the capacity?

o What efforts are required in terms of the manner the service is designed, delivered, and marketed?

o What are important business features (i.e., operations, finance, marketing, organization)?

o How will quality and cost be controlled?

o How does the system differentiate itself from competitors (i.e., quality, price, convenience)?

o Are barriers to entry created?

Documents expected

· Wordcount: 1.500-2.000 words

· Cover, Table of Contents, References, and Appendix are excluded from the total word count.

· Font: Arial 11 pts.

· Text alignment: Justified.

· Harvard style in-text citations and bibliography

 

Powerpoint 8-10 slides on the report

· LO1: Understand the experience economy as a development of the service company

· LO3: Critically evaluate the strategic role of service management within organizations

· LO4: Describe the main components of service and operations

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