Using Market Data to Understand the Healthcare Environment

Using Market Data to Understand the Healthcare Environment
Number of sources: 2

Paper instructions:
Write a 2–3-page paper, analyzing the impact of the external healthcare environment on organizational outcomes, working from an initial PESTLE analysis.

Introduction
In this assessment, you will build off your previous foundational work. You will continue to analyze the impact of the external healthcare environment on organizational outcomes, both overall and specific to your topic, working from your initial PESTLE analysis. You will also continue to apply foundational knowledge and an understanding of the external health care environment across core disciplines by market data identification and integration.

Instructions
Complete the rest of your PESTLE Analysis section and the first portion of the Market Data Analysis section of your Course Project Template. Remember that you should be building on the same template you submitted in the previous assessment. Address the points below.

PESTLE Analysis
Within the context of your PESTLE analysis done in the previous assessment, address questions such as:
Who are the customers?
What is the external supply chain?
How does the external world impact the revenue model?
Who are the competitors?
Who are the external strategic partners?
Who are the internal and external stakeholders?
What relevant laws and regulations impact this organization?
Apply a balance of theories, models, and practices to demonstrate an in-depth understanding of a full range of the external health care environment across core disciplines.
Describe any uncertainties or barriers to achieving the objectives established in the previous assessment. How will you overcome these?

Market Data Analysis
Identify health care market data needs to examine the challenges or opportunities related to your topic.
Determine where to obtain data and how to integrate data from multiple sources, from differing perspectives, and across various disciplines.

Submission Requirements
Ensure written communication is free of errors that detract from the overall message and quality.
Format your paper according to current APA style and formatting.
Use at least two scholarly resources beyond those given in the course.
PESTLE Analysis: Between 1–2 pages; Market Data Analysis: 2–3 pages. Update references page as needed.
Use 12-point, Times New Roman, double-spaced.

Evaluation
Competency 1: Analyze the impact of the external health care environment on organizational outcomes.
Apply a balance of theories, models, and practices to demonstrate an in-depth understanding of the PESTLE analysis.
Competency 2: Analyze health care market data to identify opportunities and challenges for health care organizations.
Identify health care market data needs to examine opportunities or challenges for selected topic.
Competency 4: Communicate healthcare management needs, opportunities, and strategies with multiple stakeholders.
Writes coherently to support a central idea with proper APA format, correct grammar, usage, and mechanics as expected of a business professional.

Competencies Measured
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and rubric criteria:

Competency 1: Analyze the impact of the external health care environment on organizational outcomes.
Apply a balance of theories, models, and practices to demonstrate an in-depth understanding of the PESTLE analysis.
Competency 2: Analyze health care market data to identify opportunities and challenges for health care organizations.
Identify health care market data needs to examine opportunities or challenges for selected topic.
Competency 4: Communicate health care management needs, opportunities, and strategies with multiple stakeholders.
Writes coherently to support a central idea with proper APA format, correct grammar, usage, and mechanics as expected of a business professional.

Scoring Guide
Use the scoring guide to understand how your assessment will be evaluated.

Criterion 1
Apply a balance of theories, models, and practices to demonstrate an in-depth understanding of the PESTLE analysis.
Distinguished
Applies a balance of theories, models, and practices to demonstrate an in-depth understanding of the PESTLE analysis and a full range of the external health care environment across core disciplines.

Criterion 2
Identify health care market data needs to examine opportunities or challenges for selected topic.
Distinguished
Analyzes health care market data needs to examine opportunities or challenges for selected topic.

Criterion 3
Writes coherently to support a central idea with proper APA format, correct grammar, usage, and mechanics as expected of a business professional.
Distinguished
Writing is coherent and consistently appropriate, using evidence to support a central idea and with proper APA format, correct grammar, usage, and mechanics as expected of a business professional.

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